Watch the Course Introduction

Getting booked on podcasts feels overwhelming. You’re unsure where to start, how to find the right shows, or how to pitch yourself effectively.

Without a proven system, you risk wasting time on the wrong efforts, missing out on opportunities, and failing to connect with your ideal audience.

  • What's Inside?

    Speak to Sell is a 90-minute, self-paced video course designed to help you land podcast guest spots and turn those opportunities into audience growth, authority building, and increased sales. This solo program is delivered through actionable video lessons and downloadable resources, giving you everything you need to pitch, prepare, and succeed on your own timeline.

  • About Me

    With firsthand experience pitching and appearing on over 35 podcasts to promote my book, Toast: Short Speeches, Big Impact, I’ve refined the exact strategies that work. These methods have helped not just me, but others amplify their voices, gain recognition, and build lasting connections with audiences.

  • What You'll Gain

    Speak to Sell simplifies the process with step-by-step guidance to research, pitch, and prepare for podcast guest appearances. You’ll learn to confidently showcase your expertise, deliver interviews that resonate, and create opportunities for growth. By the end of this course, you’ll have a polished system to land guest spots and use them to drive your message and authority forward.

Who is this for?

  • The Aspiring Podcast Guest

    You’ve been dreaming of sharing your story or expertise on podcasts, but you’re overwhelmed by where to start and unsure how to make your first move.

  • The Struggling Pitcher

    You’ve tried researching shows and sending pitches before, but nothing seems to stick, and you feel stuck without a clear plan or system to follow.

  • The Determined Speaker

    You’ve already been pitching yourself and even landed a few spots, but your efforts aren’t leading to meaningful growth, and you’re not sure how to turn appearances into real results.

What’s holding you back from landing podcast guest spots to share your story and expertise?

Do any of these sound like you?

  • You don’t know where to start: You feel overwhelmed by the sheer number of podcasts and have no idea how to begin finding the right opportunities to share your expertise.

  • Your pitches keep getting ignored: You’ve sent emails to podcast hosts, but they aren’t responding, leaving you wondering what you’re doing wrong.

  • You don’t know how to write a pitch: You’re unsure how to position yourself in a way that grabs a podcast host’s attention and makes them want to book you.

  • You don’t have the time to do it all: Your busy schedule doesn’t leave room for researching podcasts, crafting pitches, and preparing for interviews, making the whole process feel unmanageable.

  • You don’t know how to tell your story effectively: You want to share your story, but you’re not sure how to make it engaging, relevant, and impactful for podcast listeners.

  • You’re afraid of sounding too salesy: You want to promote your work, but you don’t know how to do it authentically without coming across as pushy or self-serving.

  • You don’t have a system to stay organized: Managing pitches, follow-ups, and bookings feels chaotic, and you’re worried about missing opportunities because of disorganization.

  • You feel imposter syndrome creeping in: You doubt whether your message is valuable enough or whether you’re qualified to be a guest, making it harder to take action.

My Story

I didn't have a lot of money to spend on marketing, but I had time. So, I decided to invest that time wisely and get booked on over 25+ podcasts. Each podcast appearance boosted my sales numbers and brought in new clients. People reached out to me because they heard me share my story and insights on these shows. Not only did podcast guesting increase my book sales and client base, but it also helped me forge valuable friendships and connections within the podcasting world. These new friends and colleagues became champions for my book, helping to spread the word and market it far and wide. Now, I want to take everything I’ve learned from my journey and share it with you. I’ve crafted "Speak and Sell: The Author’s Guide to Podcast Guest Spots" to help nonfiction authors like you unlock the power of podcast guesting and achieve the same success. Let’s turn your time into a powerful marketing tool and get your message heard by a wider audience.

Eddie Rice

Author, Speaker, Podcast Guest

Unlock the Key to Podcast Success

Eliminate roadblocks and gain tools to amplify your voice, connect with the right audiences, and turn podcast guesting into measurable results.

  • Stop Guessing, Start Pitching. No more confusion about which podcasts are the right fit—you’ll have a curated list tailored to your expertise and audience.

  • Say Goodbye to Ignored Emails. No more generic pitches—get custom-crafted messages that grab attention and increase your chances of getting booked.

  • Turn Appearances Into Results. Stop wasting guest spots—unlock strategies to use every podcast to grow your audience, build authority, and drive sales.

  • Stay Organized and On Track. No more scattered efforts—gain access to tracking tools and systems that keep you consistent and ensure nothing falls through the cracks.

  • Build Lasting Relationships. No more one-and-done appearances—learn how to connect with podcast hosts and audiences to create meaningful, long-term opportunities.

Guest podcasting takes time, resilience, and strategy. Don't wait.

Are you struggling to gain visibility for your expertise or message? Without effective promotion, your voice goes unheard, leading to missed opportunities to connect with your ideal audience. But fear not! Introducing Speak to Sell—the ultimate course to help you land podcast guest spots and share your story with impact. You’ll master the art of podcast pitching, unlock unparalleled exposure, and gain the confidence to inspire listeners. Don’t let your message go unnoticed—enroll in Speak to Sell today and start amplifying your influence!

Course curriculum

    1. Positioning Overview and Creators

      FREE PREVIEW
    2. Building Your Media Kit Overview

    3. Media Kit: The Long Bio

    4. Media Kit: Short Bio

    5. Media Kit: Unique Topics, Angles and Questions Overview

    6. Media Kit: Angles Templates

    7. Media Kit: Online Reach

    8. Media Kit: Putting it Together

    9. Media Kit Congratulations!

    1. Research Overview

    2. Your Target Listener

    3. Three Ways to Find Listeners and Shows

    4. The Podcast Outreach Sheet

    5. Podcast Pitching Difficulty

    6. How Many Shows? Your First 50 Podcasts

    1. Elements of an Effective Pitch

    1. Audio and Video Setup

    2. Answering Podcast Interview Questions

    1. Easy Ways to Share and Promote Podcast Episodes

About this course

  • $97.00
  • 25 lessons
  • 1.5 hours of video content

Master the Art of Podcast Guesting to Amplify Your Influence and Share Your Expertise

Welcome to Speak to Sell: The Podcast Guest Course—your definitive resource for harnessing the power of podcast guesting to amplify your message and grow your influence.

  • Proven Podcast Pitching Strategies: Craft irresistible pitches that get you booked on top podcasts.

  • Ready-to-Use Templates: Save time and effort with templates for every step of the podcast guesting process.

  • Comprehensive Course Materials: Access detailed lessons, practical tips, and real-world examples to ensure your success.

Speak to Sell Basic Course

Course + Workbook

FAQ

  • Who is this course for?

    This course is perfect for nonfiction authors, coaches, experts, and thought leaders who want to share their message, promote their work, and connect with new audiences through podcasts.

  • Do I need any prior experience with podcasting to take this course?

    No prior experience is needed! Whether you’re new to podcast guesting or looking to refine your approach, this course will guide you step-by-step.

  • What will I learn in this course?

    You’ll learn how to research podcasts, craft personalized pitches, prepare for interviews, and use your guest spots to build authority, expand your audience, and promote your work effectively.

  • What tools or resources are included?

    The course includes templates for pitches, a workbook, a tracking spreadsheet, and videos explaining how the entire method works from beginning to end.

  • Do you offer a money-back guarantee?

    It's unorthodox, but no. However, if you can show me that you've pitched over 100+ podcasts without any result, then I'll look over your pitch, offer suggestions, and if those don't work, I'll refund 100% of the course completely.

  • What results can I expect from this course?

    By the end of the course, you’ll have a professional podcast pitch, a targeted list of shows, and the skills to confidently land interviews and make the most of every guest appearance.

Ready to Transform Your Reach and Impact?

Join Speak to Sell Today and Unlock the Power of Podcast Guesting!